For the launch of Sharpie Highlighters in new neon and pastel colors, I led the creative work to show how they can bring clarity and personality to everyday writing. I set the visual tone with mood boards, created the artwork, and developed storyboards and shot lists to guide the shoot. Using grid-inspired backdrops and props, the visuals balanced structure with creativity. Digital assets completed the campaign, tying everything together with a clean, modern look that matched the new vibrant colors.