Sharpie Highlighter
Shot list and storyboard development
Artwork creation
Photo and video art direction
Digital design - above the fold and below the fold content
The grid was the inspiration for Sharpies new highlighter colors, and became the visual DNA all throughout. I translated its structure directly into the photography by embedding grid textures into the surfaces and precisely arranging the products to mirror how highlighters organize information. Neon and pastel lines were differentiated through distinct surfaces, creating two bold visual worlds from a single design system.
Visual go-by
Video story board
Sharpie Highlighter Video
The Sharpie Highlighter video was filmed using a rotating camera to capture each scene, seamlessly stitched together in post-production to showcase the vibrant pastel and neon colors across various usage occasions.
Sharpie Highlighter Photography
The grid visual language reinforces the Sharpie Highlighter’s role as a tool for organization.
Sharpie Highlighter Digital Work
Above the fold and below the fold shown, reinforcing the grid layout and incorporating product claims.
