Papermate Clearpoint
Artwork creation
Set design and planning
Shot list development
Photo art direction
Digital design - above the fold and below the fold content
The launch of PaperMate Clearpoint mechanical pencils in vibrant, trend driven colors was designed to connect with Gen Z’s expressive spirit. I led key creative elements such as developing and creating the artwork, set design, and the shot list, while collaborating with the studio team on a light-and-gel backdrop, incorporating clear acrylic props as a nod to the pencil’s clear barrel. The result was a dynamic, cohesive campaign that captured the energy of its audience.
Lifestyle image sketches
Papermate Clearpoint Photography
Clear and translucent props and a vibrant gradient backdrop spotlight the Clearpoint pencil’s transparent, colorful barrel while highlighting its everyday writing performance.
Papermate Clearpoint Digital Work
Above the fold and below the fold shown, incorporating product claims.
