The launch of PaperMate Clearpoint mechanical pencils in vibrant, trend driven colors was designed to connect with Gen Z’s expressive spirit. I led key creative elements such as developing artwork, set design, and the shot list, while collaborating with the studio team on a light-and-gel backdrop and incorporating clear acrylic props as a nod to the pencil’s clear barrel. The result was a dynamic, cohesive campaign that captured the energy of its audience.