PaperMate InkJoy Gel Bright!
Shot list and storyboard development
Artwork planning and execution
Photo and video art direction
Digital design - PaperMate homepage banner and landing page using Ceros
PaperMate InkJoy Gel Bright! features opaque ink that pops on both light and dark paper. Photography and video were developed to highlight the pens vibrant colors and versatility, with collaboration across the studio team and designers to create shot lists, storyboards, and artwork. The video presents dynamic usage scenarios and seamless scene transitions, while the digital experience, including the landing page and web banners reinforces the bold creative look of the brand.
Video go-bys, bright pops of color and interesting transitions
PaperMate InkJoy Gel Bright! Video
The video captures the playful energy through bold color, dynamic transitions, and creative use moments of InkJoy Gel Bright!
PaperMate InkJoy Gel Bright! Photography
The clean, bright backdrops paired with vibrant artwork create a bold contrast that energizes the pens and brings the product to life.
PaperMate InkJoy Gel Bright! Landing Page
The landing page build in Ceros highlights the ink’s vibrancy on both light and dark paper through playful graphics, subtle motion, and use case examples, ending with a clear call to action for purchase.
PaperMate InkJoy Gel Bright! Dual Digital Work
The homepage banner for the PaperMate site was designed using lifestyle imagery with clear call to action to drive discovery and purchase.
