PaperMate InkJoy Gel Bright! features opaque ink that pops on both light and dark paper. Photography and video were developed to highlight the pens vibrant colors and versatility, with collaboration across the studio team and designers to create shot lists, storyboards, and artwork. The video presents dynamic usage scenarios and seamless scene transitions, while the digital experience, including the landing page and web banners reinforces the bold creative look of the brand.