PaperMate Flair Dual
Shot list and storyboard development
Artwork planning and execution
Photo and video art direction
Digital design including landing page
The iconic PaperMate Flair launched a new dual tip design with both a fine and flexible brush tip. I showcased its creative approachable nature through still photography and three hand lettering videos on basic strokes, letters, and creative uses like bullet journaling. I also designed the landing page accessible through a QR code with technical details, inspirational imagery, and the videos to highlight the Flair Dual’s versatility.
PaperMate Flair Dual Videos
Basic Strokes
The first video teaches the basic strokes needed for writing letters by hand.
Hand Lettering
The second video uses what was learned in the first video to create handwritten letters with basic strokes.
Inspiration
The third video shows different ways to be creative with hand lettering and doodles using Papermate Flair Dual pens.
PaperMate Flair Dual Photography
PaperMate Flair Dual Landing Page
PaperMate Flair Dual Digital Work
