PaperMate Flair Dual
Shot list and storyboard development
Artwork planning and execution
Photo and video art direction
Digital design - above and below the fold content, landing page using Ceros
For PaperMate Flair Dual, I brought the product to life by art directing photo and video and collaborating with designers to create expressive artwork for the assets to be shot in house. Then I brought that energy into the digital space, designing an interactive landing page, PDP content, and banner assets for major online retailers and the PaperMate site. This project showcases my ability to collaborate across teams, work seamlessly on-site and remotely, and turn creative ideas into engaging digital experiences from concept to launch.
Lifestyle image go-bys
Video storyboards
Landing page wireframe
PaperMate Flair Dual Videos
I developed and art directed three videos aimed at educating the consumer on how to hand letter using Flair and learn about the products features.
Basic Strokes
The first video teaches the basic strokes needed for writing letters by hand.
Hand Lettering
The second video uses what was learned in the first video to create handwritten letters with basic strokes.
Inspiration
The third video shows different ways to be creative with hand lettering and doodles using Papermate Flair Dual pens.
PaperMate Flair Dual Photography
Photography features vibrant, high-impact color that brings the product to life, paired with expressive artwork used with Flair.
PaperMate Flair Dual Landing Page
The Flair landing page is designed as a vibrant destination to discover the product. It pairs clear technical details with an engaging educational section featuring the three videos and showcasing Paper Mate Flair’s fun, colorful energy.
PaperMate Flair Dual Digital Work
The photography was used for PDP content across multiple retailers, with a banner asset created for the PaperMate site.
