Elmer’s Homepage Redesign
For the Elmer’s homepage redesign, I led the effort in collaboration with a digital designer to showcase the full range of offerings, from slime and activities to it’s digital inspiration hub, Elmer’s Creations. By rethinking the site’s rigid framework, I created space for playful shapes and vibrant energy that celebrate a child’s creativity and bring the fun of Elmer’s to life.
Old design
New design - first pass
Final Homepage Design
The redesigned Elmer’s desktop and mobile homepage introduces a more fun, fluid look, moving away from the original blocky layout. I leaned into playful imagery and energy while staying true to Elmer’s visual language through its signature blues and oranges.
Homepage Hero Banner Carousel
Alongside the homepage redesign I created a set of carousel banners for desktop and mobile viewports showcasing Elmer’s offerings.
