For Elmer’s 2025 back to school campaign, the expanded slime line required content for social media, ecommerce, and retailer channels. With too many SKUs for a traditional shoot, I used AI to create backdrops and product silos, speeding up production and reducing costs while maintaining quality visuals. I also collaborated closely with the design manager, in-house studio, and retouching teams to bring the images to life, working with the studio on silo photography and with the retoucher to seamlessly integrate the products into the AI-generated backdrops.